Selling Framer templates is a real business. I know because I'm running one. My templates — sold under the TMPL brand — are now used in 43 countries. I'm a Top 1% Framer creator. My current revenue is around $3,000/month, and I'm building toward $5,000 by end of year.
But the first six months looked nothing like that.
I told my story on Instagram, read it here
For the first six months I made almost nothing. $100 some months. $300. Some months zero. I almost quit.
This is normal. It's not a sign that the business doesn't work — it's a sign that distribution takes time. The Framer Marketplace doesn't hand you customers. You have to build an audience, get your first reviews, and earn visibility.
What kept me going was the creator community around me — other Framer creators who were going through the same thing and were honest about it.
There are two strategies that work, and they're not mutually exclusive:
One hit template. If a single template catches on — gets featured by Framer, goes viral on X or Pinterest, lands on a popular resource list — it can generate significant revenue on its own. Some creators built their entire business on one well-timed release.
Volume. More templates means more surface area. More search results, more entry points, more chances that someone finds you. This is the slower but more predictable path.
The best position is both: a growing catalog with one or two breakout templates doing most of the heavy lifting.
Competition is growing fast. Every month more designers discover Framer and start making templates. The Framer Marketplace review process has gotten significantly stricter — what got approved two years ago might not pass today. Getting your first template accepted is genuinely hard.
A template takes real time. Depending on complexity, one template can take anywhere from a week to a month and a half to build, document, and prepare for release. It's not passive income from day one — it's upfront work that pays over time.
You need more than a good design. Today, just getting a template on the Marketplace isn't enough. You need a marketing strategy: social presence, SEO, a place to sell directly. Creators who only rely on the Marketplace are leaving money on the table.
Selling Framer templates is realistic if you're a designer who's serious about Framer, willing to invest time upfront, and patient enough to build through the slow early months.
It's not a quick money scheme. It's a product business — with everything that implies.
The fastest way to understand the market is to use it. Browse what's selling, notice what's missing, and build something you'd actually want to use yourself.
And if you want to see what a Framer template store looks like when it's built with SEO and distribution in mind — browse TMPL.
