How to Add Google Analytics to Framer

What you'll need

• A Google Analytics account with a GA4 property set up

• Your Measurement ID (starts with G-)

• A published Framer site

Step 1. Get your Google Analytics Measurement ID

If you don't have a Google Analytics account yet, create one at analytics.google.com — it's free.

Once you have an account:

1. Go to your Google Analytics dashboard

2. Click the search bar and search for "Measurement ID"

3. Copy the ID — it looks like G-XXXXXXXXXX

Step 2. Add the Measurement ID to Framer

1. Open your Framer project

2. Go to Site Settings (gear icon in the top bar)

3. Click General

4. Scroll down to the Google Analytics section

5. Paste your Measurement ID into the field

6. Click Save

That's it. No code, no scripts, no plugins.

Step 3. Publish your site

Click Publish (or Update if already published) in the top right corner. Google Analytics won't track anything until the site is published with the new settings.

Step 4. Verify it's working

1. Visit your live Framer site

2. Go to your Google Analytics dashboard

3. Open Reports → Realtime

4. You should see your visit appear within a few seconds

If nothing shows up after a few minutes, double-check that the Measurement ID is correct and that you published after saving.

What about GDPR?

GA4 doesn't store IP addresses, which helps with privacy compliance. That said, if your site has visitors from the EU, you may still need a cookie consent banner depending on what you track. This is worth checking with a legal advisor if you're not sure.

Want to use Google Tag Manager instead?

If you need more advanced tracking — custom events, click tracking, form submissions — you can use Google Tag Manager instead. Framer supports this too: paste the GTM code snippets into Site Settings → General → Custom Code (head and body sections).

Building a new Framer site? Start with a template — analytics-ready out of the box. Browse TMPL Framer templates.