Wellbe is free, the same structure works for trainers and nutritionists, and booking takes one embed. How I'd build a coaching site in Framer.
A coaching site has one job: turn a stranger who found you on Instagram into someone who books a call. Most wellness sites fail at this not because they look bad, but because they bury the two things a visitor came for: what you offer and how to start.
I run TMPL, a Framer template studio, and coaches are the niche I hear from most. This is my honest take on what to use in 2026, including the one place where Framer needs a workaround.
Four things, in order. A programs page that names each offer and its price, because vague "work with me" pages lose people. Proof, meaning testimonials with real names and faces. A journal, since trust in this niche is built by writing, and it's also how search engines and AI assistants find you. And a booking path that takes two clicks, not a contact form that lands in an inbox you check on Mondays.
On design: warm and calm beats loud. If the site feels rushed, people assume the sessions will feel the same.
Wellbe is my wellness template, and it's free. Six pages: Home, Programs with a CMS page for each program, a Journal with CMS articles, and a 404. The two CMS collections matter more than they sound. Adding a new program or article means filling in a form, not redesigning a page.
The design is editorial and warm, closer to a magazine than a landing page. I built it for wellness coaches and mindful creators, but nothing stops a therapist or a yoga teacher from using it as is, swapping photos and copy.
Wellbe is free for one site. All Access at $199 lifetime unlocks every TMPL template, current and future, for unlimited sites.
The structure stays the same: programs, proof, journal, booking. Two swaps worth considering. Detox Cafe is my cafe template with a menu system that adapts surprisingly well to meal plans and recipes. And if your practice leans corporate, closer to consulting than coaching, Noon at $99 will read more serious than any wellness layout.
When the personal brand is the product, a portfolio-first template with a blog attached can work better than a coaching layout. Julian is the one I'd pick for that.
Framer has no built-in scheduling or checkout, and any "coaching template with booking" you see is embedding something. The standard setup is a Cal.com or Calendly embed on the booking page for sessions, and Stripe payment links or Lemon Squeezy checkout for paid programs. Both take an afternoon to set up and cost nothing until you sell.
One thing to know before you pick a Framer plan: Basic at $10 a month includes a single CMS collection, and Wellbe uses two. On Basic you'd keep Programs and drop the Journal. If you want both, you need Pro at $30. The full math on plans is in this pricing guide.
Can I sell coaching programs through a Framer site? Yes, with payment links from Stripe or Lemon Squeezy. There's no native checkout in Framer, and for one-to-one programs you don't really need one.
Is Wellbe really free? Yes, free for one site. Publishing on a custom domain requires a Framer plan, which is separate from the template.
Will it work for a therapist or a personal trainer? Yes. Rename Programs to sessions, packages or plans, and the structure carries over. The niches differ in copy, not in layout.
Is there a free way to try the whole stack? Half of my catalog is free, including Wellbe. Start free, add the booking embed, and upgrade the Framer plan only when the site earns it.
